Why Website Speed Is the Ultimate Conversion Killer
A slow website doesn't just annoy visitors — it destroys your sales conversions and drops your ranking on Google search results. Here is the science of speed.
5 min read
If you own a local service business, Google is your absolute best source of leads. When people look for services in their area, they click the top local results. Here is how to make sure they find you.
1. Claim and Optimize Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is the foundation of local SEO. Fill out every section: business hours, service details, and address. Upload high-quality pictures of your office or team regularly.
2. Gather Reviews Constantly
Reviews tell Google that you are an active, trusted business. Set up a system to ask for reviews after every successful project. Respond to every review you get, whether it's positive or negative.
3. Build Local Citations
Ensure your Name, Address, and Phone number (NAP) are identical across directory listings like Yelp, YellowPages, and TripAdvisor. Small inconsistencies confuse Google and lower your maps ranking.